“Sonia understands the needs of FinTech startups and finance journalists perfectly, which makes her very successful at delivering coverage and content by bridging both worlds.
“Six months ago we didn’t have a PR strategy, now newspapers across Europe write about us every month.”
Luis Rivera, Co-founder and CEO at ETFmatic.com – the first pan-European robo-advisory platform disrupting how exchange traded funds (ETFs) are customised for investors
“Sonia supported Tandem to get our banking licence news out to the media. As a digital bank, this was big news for us and FinTech banking. It also marked our first step into consumer finance PR.
“Sonia really understood our messages and what needed to be achieved in a short space of time. Her media briefings were very helpful, and she secured many pieces of national coverage – including the BBC lunchtime news, Sky News, Business Insider, Daily Telegraph, This is Money, and blanket BBC radio broadcasts across the UK!”
Ricky Knox, Founder – Tandem Bank
“Sonia truly understands the importance of building relationships and trust between her clients and individuals in the media.
“There are not many in PR who can begin working for a start-up on a Monday and, after a few hours work, set up an interview on a big BBC TV news programme that same week. And that was just for starters.
“Sonia is results focused, is great at briefing for media appearances, has a talent for strategy, and a quick eye for a great story idea.”
Neil Faulkner, Co-founder of peer-to-peer lending research agency 4thWay®
“I am working with Sonia on media campaigns for technology companies. It is not only a pleasure to partner with her, but it has also proved to be very efficient and rewarding.
“Sonia has a wealth of experience with the UK media ecosystem and behaves pro-actively to help you achieve your goals. I highly recommend her sense of commitment and professionalism.”
Florence Naillat, Managing Director – Antidox UK
“Sonia hit the ground running and ran some fantastic consumer PR campaigns, generating a huge range of coverage. She was always calm, unflappable and resilient to a huge amount of pressure from journalists with really difficult questions.”
Paul Lehmann, Head of Corporate Communications – Money Advice Service